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KALEV WILL CELEBRATE ESTONIA’S 100TH ANNIVERSARY WITH A TRICOLOUR OF SWEETS

Next year, the Republic of Estonia will celebrate its 100th anniversary, but the festivities already began this spring. Kalev’s symbolic gift to the republic – a themed collection of sweets – includes a box of chocolates and chocolate bars of different sizes.

Next year, the Republic of Estonia will celebrate its 100th anniversary, but the festivities already began this spring. Kalev’s symbolic gift to the republic – a themed collection of sweets – includes a box of chocolates and chocolate bars of different sizes.

The confectionery packaging usesthe official Estonia 100 logo and has a cool, minimalist Nordic design, with a colour scheme reflecting that of the Estonian flag.The background of the packaging has a pattern of onesand zeroes. This coded message (in binary code) contains Lydia Koidula’s poem “Eesti muld ja Eesti süda“ (“Estonian earth and Estonian heart”).

The Estonia 100 box of chocolates contains praline sweetswith a smooth and balanced flavour bouquet. Their filling contains plenty of nuts and dairy, and the sweetsare glazed with dark chocolate. They are packaged in blue-black-white labels.

The chocolate bars are available in a variety of sizes: a 300g milk chocolate bar with almonds in a blue wrapper, three 100g chocolatebars (milk chocolate in blue wrapping, dark chocolate in black wrapping and white chocolate in white wrapping) and20g milk chocolate bars in blue, black and white packaging. These are pure, clear chocolate flavours, without any additives. It is possible to formthe Estonian flag out of the different-coloured bars.

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