Throughout the years, AS Kalev has supported many different fields, projects, events and other endeavours. Today, we mainly direct our sponsorship towards two fields: sports and culture.
As far as sports are concerned, our main focus is on supporting young and talented athletes. We consider it important to promote sporting habits among young people, which is specifically why we are the main sponsor of TV 10 Olümpiastarti, a sports competition series that is unique worldwide. We also support several large races, including charity relays, in whichnearly 10,000 lower secondary school students all over Estonia race to raise money for children with mobility impairments. Kalev also sponsors young Estonian handball players.
We feel honoured to support the development of Estonian national culture in collaboration with the Estonian National Opera. In many ways, our partnership is to be expected: just like the Estonian National Opera is the flagship of Estonian national culture, Kalev can be considered to be something similar within the food industry. We hope that our support will help the National Opera to continue providing excellent experiences for local and foreign fans of music and theatre.
We pay special attention to various events that take place in our local municipality. For example, we have supported the Day of Villages of Rae municipality, sporting events at Jüri Secondary School and many other events.
With regard to charity, Kalev has been a long-time supporter of large Estonian families, and people in need. Mesikäpp’s charity campaigns have been held twice: one year, we raised money for the treatment of children with cancer, and another year, for the treatment of children with mobility impairments. Mesikäpp’s charity campaigns will continue to be held in the future.
Kalev considers it important to focus on sustainable and responsible cocoa farming, and in turnimproving the working and living conditions of cocoa farmers.
In 2014, Kalev joined UTZ Certified, the world’s leading programme in supporting responsible and sustainable coffee, tea and cocoa farming. In 2017, all of the cocoa required for making Kalev chocolate is certified, and all of our chocolate products have the right to use the UTZ Certified label. This label on the product indicates that the company supports responsible cocoa farming. By buying products with the UTZ label, you are also supporting that principle.
UTZ Certified is an international programme that was launched in the Netherlands in 2002:
UTZ means “good” in the Mayan language
UTZ is the world’s largest programme for responsible cocoa
UTZ programme members include more than 465,000 cocoa farmers
UTZ certified cocoa is produced in 19 countries
chocolate products carrying the UTZ label are sold in 135 countries
Why UTZ certified cocoa?
The global cocoa sector is facing many challenges. An insufficient cultivation system, ageing cocoa trees, the use of incorrect chemicalsand uncontrolled deforestation, in addition to the poor working conditions and lowincomes of the cocoa farmers.
The goal of the UTZ programme is to have an efficient certification system that can be monitored for producing cocoa in a socially and environmentally responsible way. Cocoa farmers who have joined the UTZ programme are already getting higher yields and are more skilled in managing their farm, while having improved work conditions and environmental protection.
How does UTZ work?
With UTZ, everything begins with more skilled cultivation, which will result in increased yields, increased income, and improvements in future prospects and environmental protection. By acquiring new skills and techniques with the help of the UTZ programme, cocoa farmers are able to get more from their land and company.
Skilled cultivation leads to greater yields, but farmers are not only producing more; they are also experiencing improved crop quality and smaller expenses.
The cocoa farmers who have joined the UTZ programme are taught how to manage their farm better, for example. As a result, they will get better-quality crop for smallerexpenses, are able to invest in the well-being of their families and employees, and help secure their future.
“After joining the UTZ programme, the yield of our cocoa farm has increased: in 2011–2012, we harvested1.2 tonnes of cocoa beans, but in 2013–2014 it had already risen to 1.8 tonnes. Thanks to the UTZ programme, I was able to finish building my house, and we can now also afford to cook with gas.” Kouassi N’Guessan Nick, Côte D’Ivoire.
Environmental protection also has an important role within the UTZ programme. Farmers are taught how to use land, water, raw materials and energy economically and efficiently.
UTZ requires all worker rights to be guaranteed. For that, there are clear written criteria based on the conventions of the International Labour Organization (ILO), and compliance with these criteria is checked on a regular basis. Among other things, all workers must get sufficient rest and wages, according to national legislation, their living conditions must be good and their work environment must be safe.
UTZ wants to ensure that all of the cocoa farmers’ children grow up in a safe and healthy environment. Specific requirements have been set for the protection and development of children, including schooling and playtime. Child labour is forbidden. At the training sessions, it is explained to farmers why it is important for children to go to school, and farmers are made aware of any health hazards associated withchildrenworking on the plantationsand about keeping hazardous substances, tools, etc. out of the reach of children.
Thanks to the UTZ programme, an increasing amount of cocoa farmers and farm workers feel motivated, healthier and respected. They and their families have more opportunities for reaching their goals. Their children go to school, and they grow up in a safe and healthy environment.
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